Representation

O' Sullivan et al said that  a stereotype is a label that involves a process of categorisation and evaluation.
Stereotypes are short-hand ways of representing categorisations in media texts.
Walter Lippman came up with the term stereotype in order to easily identify the ideological differences between different things/people.
Richard Dyer says that stereotypes are produced by different social groups in order to find out who belongs and who doesn't

Tessa Perkins said that stereotyping is assumed to be the truth when they aren't always.
They aren't always negative
They aren't always about minorities
They aren't always false
They aren't always rigid and unchanged.

Representations in media texts are often simplistic and reinforce dominant ideologies so that audiences can make sense of them.

Use simplistic examples to show my understanding and complex


Apply the concept of representation to one of your coursework productions

My video content - we censor most curse words that give the impression that we're suitable for everybody but by leaving some swears in we poke fun at the idea of censorship.

High energy commentators - represented as energised, loud, positive and ill-mannered yet likeable.

Thumbnail with logo design - Representing the channel as if its as important as the main character, like we complete the experience

The poster - it has several different games of varying genres on it which represents that the website is diverse, they are also enclosed in circles which is meant to represent unity, as in "you can find all of your favourites here"