How do we identify genre?
If a film shares the same qualities as a genre then it qualifies as part of that genre.
For example: horror movies usually have low key lighting with high suspense.
action movies use explosions, intense colours, active camera work, etc.
Sci-Fi includes aliens, space, advanced technology, allot of chrome and silvers, etc.
Genre is important because it provides familiarity and when your familiar with a film it gives you comfort in watching that film, that way you know what you're watching and producers need you to be familiar with their films in order for you to feel confident in watching it.
Genres have established audiences attached to them, so anyone who likes sci-fi will go see something that meets the requirements of a sci-fi movie.
Actors are associated with genres because of their roles in films of those genres, so if you're a famous action actor then people will see an action movie with you in it, however if you're in a romance and you're famous for action it might backfire on you.
Distribution
Being classified by genre makes it easier to sell your action genre products to action fans
Helps retailers sell products by organising them.
Theorists Quotes
'Genre is a repetition with an underlying pattern of variations' - Steve Neal
Have I used the obvious codes and conventions or have I changed or challenged them.
Points, Evidence and Analysis of how you utilised the codes and conventions.
'Genres are agents of idealogical closure - they limit the meaning - potential of a given text' - John Hartley
Hybrid Genres
'Attempts to structure some order into the wide range texts and meaning that circulate in our culture for the convenience of both producers and audiences' - John Fiske
He's basically saying that its easier to categorise films by genre then it is to describe the whole premise of the movie
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The Male Gaze
Even though character scold be written with equality, however, the camera denies them the equality they should have had by focusing on shots that sexualise them in some ways.
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